Life Fitness Tackles Childhood Obesity with Circuit Series LineCompany Provides Fitness Programming to Chicago Public School
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SAN FRANCISCO - March 29, 2007– Strength training is the best form of exercise to help middle school-aged children fight obesity, according to a recent report by the American Academy of Pediatrics. In an effort to combat the growing issue of childhood obesity, Life Fitness is providing comprehensive fitness programming to the students and faculty of Albany Park Multicultural Academy (APMA), a Chicago public school, through its Circuit Series strength-training system.
"Life Fitness has the products and the experience to lead the charge in addressing this issue of childhood obesity. It's a growing concern in our state and across the country," said U.S. Representative Rahm Emanuel (D-IL) who helped APMA secure this equipment. "The sooner we can educate families and children on the importance of health and fitness, the sooner our young people will have the tools to lead healthy adult lives."
The Circuit Series is a space-efficient line of 11 strength-training machines designed to deliver time-efficient, total-body workouts in a non-intimidating, easy-to-use format. As part of the partnership, Life Fitness is providing programming support and ongoing education through the Life Fitness Academy and working with the school to track trends in a number of categories, from weight loss to attendance records, and document data that can assist other schools and youth centers.
"As the global leader in fitness equipment, Life Fitness wants to be the loudest voice in educating schools, parents and kids on the simple ways to bring fitness and healthy living into their lives," said Kerri O'Brien, director of education for Life Fitness. "It's been so exciting to work with the students and faculty at Albany Park Multicultural Academy – a group who's devoted to bringing health and fitness into all aspects of school life."
About Circuit Series
Circuit Series combines a user-friendly design, patented resistance system and superior biomechanics to give exercisers of all levels an effective, easy-to-use, non-intimidating exercise experience. It's ideal for users who are new to strength training.
Innovative Resistance System
The Circuit Series Lifeband Resistance System uses a new type of patented resistance system that utilizes bound and covered groups of poly-elastomer bands. The bands mimic gravity, providing both concentric (shortening) and eccentric (lengthening) resistance for the greatest strength-training results. The resistance varies appropriately through each movement for a natural, biomechanically-correct feel. This innovative system also eliminates acceleration at the top and bottom of the exercise, which allows users to execute the fast movements of an express-style workout but enjoy the feel of traditional strength-training machines.
Design Minimizes Intimidation, Makes Workouts Feel Good
A variety of features make the units easy to use and minimize user intimidation, including a low-profile, easy-to-enter-and-exit design and a resistance system without weight selector pins or weight plates. Also, exercisers don't need to make any machine adjustments before working out, which will be especially appealing to strength-training novices.
Exercisers easily set resistance by pushing and pulling buttons. The low minimum starting resistance is ideal for those who have never done strength training or have minimum strength capability. The small resistance increments let exercisers of all fitness levels measure their progress and feel a sense of accomplishment, which helps them to stay motivated.
In addition, biomechanically-correct movements that follow the body's natural path of motion ensure that workouts feel good to users.
Quiet, Attractive, Easy to Own
The units are especially quiet, and their sophisticated industrial design will enhance any setting as well as complement other Life Fitness products in a facility. With virtually no set-up adjustment parts and a self-contained resistance system, they also are easy to maintain.
The efficient design of the Circuit Series enables facilities to give their users total-body workouts in a minimal amount of space, and because they don't require electrical or compressor lines, the machines are easy to place and install. Plus, the units boast the durability that customers expect from Life Fitness.
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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