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Life Fitness to Deliver Seamless iPod Integration with Exercise Equipment

SCHILLER PARK, Ill. – Feb. 20, 2007 – Life Fitness today announced that it would deliver commercial exercise equipment to feature seamless iPod integration. This connectivity makes it possible for iPod users to plug in and charge their iPods, watch video on the equipment's large LCD screen and control the playing of their iPod music libraries from the console. The first Life Fitness product featuring iPod integration will be demonstrated at the upcoming IHRSA Convention in San Francisco and will be available in March with the rest of the line to follow later in the year.

"We are excited to introduce products that take the integrated entertainment experience to the next level," said John Stransky, president of Life Fitness. "In the last decade Life Fitness has led the revolution in merging entertainment with exercise equipment, so it's only fitting for us to offer integration with the iPod, which many of our customers use while they exercise."

"We're delighted that Life Fitness offers seamless iPod integration to their customers," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "We think iPod owners are going to enjoy this innovative way to use their iPods while working out."

The iPod-integration will allow exercisers to sync their iPods with the equipment's LCD screen to conveniently view their playlists and enjoy video content while working out. The connection also powers and charges the iPod. Users can plug headphones directly into the equipment console or their iPod for audio while safely storing the music player in the iPod holding tray.

 

About Life Fitness

Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com.

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

 

 

 

 

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