40-Year-Old Lifecycle Exercise Bike Gets a High-Tech Facelift |
New Series of Redesigned Bikes Deliver Latest Tools to Entertain and Motivate Exercisers at Home
SCHILLER PARK, Ill. (July 17, 2008) – Introduced 40 years ago as the first computerized stationary bicycle, the Lifecycle® Exercise Bike has reinvented itself over the years to become an icon of fitness. Designed by a California scientist trying to get back into shape, the Lifecycle Exercise Bike spawned a boom in cardiovascular fitness in the early 1980s and has been evolving in health clubs and homes ever since.
Life Fitness is now bringing its Lifecycle Exercise Bikes into the 21st Century as part of the Platinum Club Series line of health-club quality cardio equipment for the home. The upright and recumbent bikes have been redesigned from the bottom up with a sleek new look and the latest tools in fitness technology including integrated LCD touch screens, iPod® compatibility, and USB connectivity to create, store and track workout information.
“We’ve come a long way since the first ‘electronic coach’ installed on a Lifecycle Exercise Bike,” said John Stransky, president of Life Fitness. “Our team conducted a tremendous amount of research in the field to bring today’s technology to this class exercise machine. It brings the modern health club experience home.”
The Platinum Club Series Lifecycle Exercise Bikes are offered with three unique options – the EngageTM, InspireTM and AchieveTM Consoles. The Engage Console features a built-in TV with a 15-inch integrated
LCD touch screen, while the Inspire console offers a 7-inch LCD touch screen.
Both include the iPod and USB connectivity features as well as a Virtual Trainer; three vibrant Workout Landscape™ Perspectives; and a Zoom Feature. Users also can view iPod-video content from the Engage Console’s integrated screen, or from the Inspire Console with an optional 17-inch Attachable TV. The Achieve Console features a user-friendly amber LED display and the six most commonly used Life Fitness workouts.
Featuring sophisticated, sculptural forms and a chic silver and gray palette, the Platinum Club Series Lifecycle Bikes are designed with a discerning eye for style and fitness. The carefully designed seat provides enhanced comfort and better thigh clearance, and newly designed pedals come equipped with a unique ski boot-style adjustment mechanism and quick release to allow the rider tractability and restraint. The Recumbent Lifecycle Bike features a comfortable step-through design. Riders also have the option of selecting the new deluxe armrests or the standard handlebars, both of which offer at-your-fingertips workout resistance controls and feature LifepulseTM digital contact heart rate monitoring sensors.
For more information on the new Lifecycle Exercise Bikes and the Platinum Club Series visit www.lifefitness.com or call 1-800-634-8637.
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
Life Fitness and Lifecycle are registered trademarks of Brunswick Corp. Engage, Inspire, Achieve, and Workout Landscape are trademarks of Brunswick Corp.
iPod is a registered trademark of Apple Inc.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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